![]() ![]() ![]() How many flavors does Baskin Robbins serve? Look at the logo and find out. Finding the hidden image makes viewers feel like they’ve unlocked something that not everybody can find, which makes them part of the brand’s “in-crowd.”įor other brands like Baskin Robbins, layering multiple images is the smart way to fit extra information, even subtly. Some use hidden messages within their logos to create an air of exclusivity. But that’s not the only reason brands choose these kinds of logos. Let’s be real here, logos with hidden images just look cool! And sometimes, that cool factor is all you need to decide a logo with a hidden meaning is the way to go. Why you’d want a logo with a hidden meaning Make sure you look twice, because sometimes your first glance doesn’t tell the whole story. That’s a lot to fit into one image, so clever designers often use “secret compartments” to communicate everything-and create mesmerizing logos with hidden meanings.īelow, we’ve gathered some great logos with hidden meanings to show you the different ways to turn a seemingly straightforward logo into the visual equivalent of a hollowed-out book that contains a treasure map. It’s your public face, tasked with showing and telling the world who you are, what you do and whom you’re for. Your logo is your hardest-working brand asset. ![]()
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